The Psychology of Loss vs. Gain
Our Founder, Ms. Sakshi Mandhyan, featured in the BSE Brokers' Forum Magazine - September Edition, with a brilliant article on the 'The Psychology of Loss vs. Gain'.
Why is it that Losses are more deeply etched in our memory than the Gains that we have made? Is it innate, or is it something we learn along the way? And is it always disadvantageous? How does Loss Aversion apply to personal relationships and overall mental health?
Read the article to find out....